I've worked at every level, from intern to CMO to board advisor

I've spent the last decade working inside startups, scale-ups and PE-backed companies, and within PE firms, advising on their B2B portfolios. Along the way I've built marketing and GTM functions from scratch at 5+ European SaaS scale-ups, with hands-on work across demand generation, brand equity, sales enablement and revenue strategy.

Today I'm a board advisor to a number of European B2B SaaS companies. So the advice you get comes from someone who has done the work and remains close to it.