Notes

Notes from the trenches

What I'm seeing, what I've learned, and what everyone in B2B quietly puts up with.

How is the brand building going? A practical guide to brand equity

How to baseline, track and protect brand equity in B2B SaaS, with six metrics that show whether your company is known, trusted and chosen.

Alphabet's worst day ever is a warning for B2B marketers. If buyers get their shortlist without clicking, paid search can't be your only plan.

What seven years as a mentor with Marketing Connect has taught me about focus, leadership, fear and asking better questions.

How Norwegian's viral World Cup logo bet with British Airways went from a three-minute phone call to billions of impressions, and what happened next.

Google is rolling out new ad features in response to zero-click search and AI answers. Here's what marketers should watch, and which ones feel icky.