Podcast
A weekly podcast where fellow B2B marketer Casper Rouchmann and I share our experiences (and mistakes) in all things marketing.
7 October 2026 · 38 min
Hundreds of you tuned in last week to get a behind-the-scenes look at how Norwegian’s brilliant World Cup logo bet campaign with British Airways actually came together. This week, Casper and I are back with Eivind...
30 September 2026 · 47 min
One World Cup match. Two rival airlines. And a bold idea that probably would have been killed in any standard corporate committee. This week on Marketing Corner, Casper and Jen are joined by the brains behind...
23 September 2026 · 30 min
Google ads are rolling out major new updates in response to zero-click searches and AI answers. This week, we break down four new Google Ad features on the horizon, whether they actually matter, and why marketing ethics...
9 September 2026 · 36 min
Why Your Sales and Marketing Alignment is Completely Broken (and How to Fix It) In this episode of Marketing Corner, Casper and Jen unpack why traditional B2B growth is failing - and what you can do about it. If you're...
19 August 2026 · 29 min
Slap "AI" on the website, promise the moon and get a 75x ARR valuation. For the past few years, tech investments have been running on vibes, hype, and "trust me, bro" math. Now, the spreadsheets are striking back. This...
12 August 2026 · 32 min
Have you noticed your reach on LinkedIn taking a massive dive over the last few months? You’re not imagining it. Posts that used to hit tens of thousands of impressions are suddenly getting buried, no matter how good...
22 July 2026 · 17 min
It's that time of year. Offices empty, out-of-office replies everywhere, tumbleweeds in the hallway. Every year, the same debate kicks off: cut the ad budget or keep going? Every year, we watch people get it wrong. This...
15 July 2026 · 29 min
Lately, we've been hiring for a number of roles. Between us: 160-250 applications per role, cover letters with identical phrasing, and case study decks that all somehow have the same colors, the same structure, and the...
8 July 2026 · 31 min
"Overheard in..." You know the format. People overhear unhinged things in elevators, at conferences, in boardrooms, on the metro. Someone submits. It gets published. Everyone cringe-laughs. Repeat. This week, we did our...
1 July 2026 · 17 min
The eternal tension: everything needs to go out yesterday, and everything needs to be perfect. Both are impossible at the same time. So what do you actually do? Casper and I got into this one properly — approval...
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