For private equity firms
GTM support across your B2B portfolio
Your portfolio companies need GTM traction, but marketing resources are often thin. I provide operational support at a predictable cost, with no full-time hire needed.
Discuss your portfolioOne retainer. Flexible to support your portfolio.
Set hours per quarter, flexed across what your companies need.
Fixed cost, fixed time, no scope creep.
What I can offer your portfolio
Operational GTM webinar
A live, recorded portfolio-wide session on a topic that matters that quarter, such as ABM, AI search or revenue metrics.
Office hours
Focused 30-minute sessions. Materials arrive 48 hours ahead, so I'm prepared and we can hit the ground running.
GTM audit
A deep dive into a portfolio company's specific challenges, so you know what's holding it back and what to fix first.
Why this works for investors
- Scalable
- Portfolio-wide
- Live content reaches every company at once.
- Predictable
- Both sides
- Fixed quarterly cost and fixed quarterly time.
- PE experience
- 100+
- B2B portfolio companies I've supported, from due diligence to scaling revenue and preparing for exit.
- Operator credibility
- 5+
- European SaaS scale-ups where I've built marketing and GTM functions from scratch.
Common questions
How does a GTM advisory retainer work for a PE portfolio?
You get a fixed number of hours each quarter at a fixed quarterly fee. The time flexes across portfolio-wide webinars, office hours and GTM audits, depending on what your companies need that quarter.
Which portfolio companies is this best for?
It works especially well for early-stage B2B SaaS companies with little dedicated marketing resource but real investor expectations for GTM traction.
Can you support GTM due diligence?
Yes, as a separate engagement. I've assessed GTM setups during due diligence and supported companies after investment.
What happens if a company needs more help?
Support beyond the retainer is available as a separate paid engagement, subject to availability, so the core retainer stays predictable.
What's holding your portfolio back?
Tell me about the portfolio and where GTM is stuck, and we'll work out whether a retainer fits.
Discuss your portfolio