For portfolio companies and scale-ups
An operator on your advisory board
There's a gap between investor expectations and the day-to-day reality of running a GTM function. I bridge that gap, connecting the daily work to what your board and investors expect.
Talk about your boardSound familiar? Here's what you get.
What you get
- Activity looks great, but pipeline has stalled
- An experienced operator finding your funnel leaks
- Board meetings are running on lagging indicators
- Leading indicators tied to commercial impact
- Nobody fully agrees on the ICP
- One agreed ICP across the customer lifecycle
- Commercial teams are chasing different metrics
- Aligned metrics and one revenue story
- Brand equity is low, so you rely heavily on paid
- A brand equity playbook your board can get behind
All through quarterly, operator-led GTM advice and plans built around your company's resources.
Why me
I'm a current board advisor to a number of B2B SaaS companies. I've led GTM inside SaaS scale-ups, and I supported 100+ portfolio companies during my time at Verdane.
I know what the work looks like from the team's side, and what the numbers need to look like from the board's side.
Common questions
What does a GTM board advisor do?
A GTM board advisor gives founders and boards an experienced operator view of go-to-market. That covers diagnosing what is really holding growth back, achieving alignment across the commercial function, and connecting metrics to the numbers the board cares about.
When should a B2B SaaS company add a GTM advisor?
Usually after product-market fit, when growth depends on marketing, sales and customer success working as one system. Another good moment is straight after funding or an investment, when I can run a diagnostic, build your first 100-day plan and align what you're doing with your new investors' expectations. Or simply when traction is on the agenda.
Do you replace our head of marketing?
No. I work alongside founders and marketing leaders to turn GTM strategy into plans your team can run. If you're looking for marketing leadership, I can refer you to the right candidate. See how I can help you build your team →
What's really in the way?
Tell me where GTM feels stuck. If I'm not the right fit, I'll say so.
Talk about your board