LinkedIn, you OK babe? Your reach has never been lower.
If you’re wondering why your reach took a sudden nosedive off a cliff, you’re not crazy. Posts that used to easily hit thousands of impressions are suddenly struggling to break 1,000, even when the content is just as good.
The short version: LinkedIn quietly overhauled its algorithm, and the shift has been, in a word, brutal. It’s especially painful if you’re relying on organic reach to carry your inbound pipeline.
What changed at LinkedIn?
LinkedIn quietly changed its algorithm, and there’s a new metric it cares about more than likes or comments. Casper and I get into exactly what that is on the episode.
Why is this happening now?
Part of the story is the “AI slop” cluttering everyone’s feeds, and how platforms are panicking in response.
What does it mean for your budget?
You may now have to spend more just to reclaim the visibility you used to get for free. That’s a tough conversation to have when organic has been carrying your inbound.
Where should you put your distribution instead?
Putting all your marketing eggs in one social platform’s basket was always a gamble. Now the house is calling the bet.
When relying on a single platform becomes a liability, it’s time to spread your distribution across more than one channel. We talk through where to pivot, and we end with a slightly dystopian look at where search, zero-click research and agency buying are heading in the next two to three years. (Sorry about that, guys.)
Listen to the full conversation in Marketing Corner episode 158.